Back to Thoughts

On Consumerism and Brands

Has consumerism evolved for good? Can we actually change how everything works? Are brands forced to do better now in order to sell?

Humanity has changed. Nowadays, we care more about matters like the people who produce our goods and how our purchases will affect the planet.

Companies know that, but do brands really care about environmental problems? Or is it all just a strategy to reach these audiences that are more aware of the issues of the future? How can we differentiate? Does it really matter?